Netflix Non-Member Homepage

ProtoPersona | UserPersona | SWOT Analysis | Affinity Diagram | User Interview Analysis | Problem Statement | UX Scenario | Storyboard | Lo-Fi Sketch | Hi-Fi Prototype

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Non-member does not get enough description and information about the shows or movies that Netflix offers on the NMHP(non-member home page).

Adding a feature that shows Netflix highlights in the ‘Play something’ style, allowing non-members to browse through unique shows and some details of the show which Netflix has to offer.

First, we have conducted user interviews based on the proto-persona we have created to create a new persona. Proto-persona is an assumption of the target audience, and by going through this process, we were able to create a better understanding of their thought process, and focus on their feelings as well.

Based on the user interview, we used user insights to organize the user data, then use an affinity diagram to categorize all the user data.
This brings us to the problem statement that,
"New potential users do not get enough description and information about the shows or movies that Netflix offers on the NMHP(non-member home page). "

Based on the user interview analysis, we have created a persona that is more reliable than the proto-persona that we have created. This shows how